MINI launches #GoWithYourGut campaign

As part of its ongoing commitment to encouraging creativity, and to celebrate the all-new MINI Clubman that launched earlier this year, MINI has kicked off the inspirational ‘Go With Your Gut’ campaign. Its aim? To collate a series of awe-inspiring stories about people who have been brave enough to defy convention, and followed their instincts.

MINI fans and followers are invited to visit and upload their own story – in photo, video or caption form – explaining a time when they let their instinct guide them. Everyone who shares their tale will be with a chance to win a MINI Clubman for a month.

Yahya Stapic, Marketing Manager for MINI Middle East, said: “The new, spacious MINI Clubman is more versatile and sophisticated than ever – especially designed to combine everyday practicality with iconic design, perfectly embodying this notion of following a gut feeling. MINI’s Go With Your Gut movement brings to life that mantra of defying convention and listening to your inner voice to allow great things to materialise.

He continued: “In recent years we have seen this region really cement itself as an exciting hot-bed of new ideas, innovation and creativity. It is a hub of young, bold and ambitious individuals, so we’re in no doubt that there are thousands of inspiring ‘gut’ stories out there, waiting to be told.

“Everybody can recall a time when something transformative happened after they were brave enough to listen to their gut instinct, so we are looking forward to receiving all sorts of anecdotes and tales of spontaneity.”

Visitors to the microsite are encouraged to ‘like’ the entries that they find most inspiring, then each week, a selection of the most popular stories will be chosen by MINI to be told in full. At the end of the campaign, one person will be named the Go With Your Gut winner and given a brand-new MINI Clubman – the first model of the new MINI chapter – to drive for one month.

Original story on Gulf Marketing Review here

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